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Exam Code: C2080-470Exam Name: IBM Unica Campaign V8.5
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NO.1 In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process
box. There is a requirement to segment and organize customers based on their income, which would
typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for
customers whose income is less than or equal to 100000. This value needs to be output with the final
target list.
Ideally which step should be executed to get the task done?
A. Alter the table to add a new column with the required logic.
B. Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income >
100000,'HIGH','LOW').
C. Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income >
100000,'HIGH','LOW').
D. Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income >
100000,'HIGH','LOW').
Answer: B
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NO.2 Which of the following is NOT true about how a user variable can be used in Unica Campaign?
A. A user variable can be used in a custom macro.
B. A user variable can be used in an outbound trigger.
C. A user variable can be used within a SQL statement.
D. A user variable can be defined in one flowchart and then referenced in another flowchart.
Answer: D
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NO.3 A table Customer_master contains 1000 customer_ids. A select box was created and all the
customer_ids from the table were selected. However, when the select box was run, the output cell
contained only a fraction of the total customers. When a test query was performed in the above
mentioned select box, all 1000 customers were selected. What could be cause of this issue?
A. Global suppression.
B. The Select process was not configured properly.
C. The table mapping of Customer_master are out-of-date.
D. Incorrect audience level has been chosen for the Customer_master table.
Answer: A
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NO.4 A user needs to output data from a Unica Campaign flowchart and does not need to utilize the data
within the flowchart. This can be done by creating and outputting the data to a:
A. fact table.
B. general table.
C. dimension table.
D. base record table.
Answer: B
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NO.5 In a Unica Campaign flowchart Select process, how can a custom macro be profiled so that it appears in
the Select process "Available Fields" menu?
A. Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Item" and
add the macro name and field expression.Go to the "Select" process and choose the macro from the
"Available Fields" column.
B. Select "Options" from the main menu in a flowchart, choose "Custom Macros...". Click "New Macro"
and add the macro name and fieldexpression. Go to the "Select" process and choose the macro from the
"Available Fields" column.
C. In the "Select" process box, create a "Derived Field" with a field name Profile_Test and enter the macro
name in the expression field. Go tothe "Select" process "Source" tab and select the macro from the
"Available Fields" column.
D. In the "Select" process box "Source" tab, click the Input field and the drop-down list appears. Go to
"Tables", select "UA_CUSTOMMACROS",and select the macro from the list. Select the macro when it
appears in the "Available Fields" column.
Answer: C
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NO.6 A user has added a new Unica Campaign Attribute and would like to make that attribute available to the
Cognos reports. To do this, the user needs to:
A. use the Reports SQL generator to update the existing reporting views.
B. use the Reports SQL generator to create new views which include the new attribute.
C. do nothing, once the new column is added the reports model is automatically updated.
D. use the Cognos application administrator to create a new data framework which includes the new
attribute.
Answer: B
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NO.7 A user is designing a Campaign flowchart. The user wants to retrieve and use a derived field which
was saved in a previous Campaign. Which of the steps below is correct to achieve this task?
A. The user cannot retrieve derived field expressions saved in other Campaigns.
B. Search the previous Campaign and copy the required derived field expression.
C. Retrieve the expression from the Stored Derived fields directory from the Options menu.
D. Retrieve the expression from the Stored Derived fields directory in a Select process box.
Answer: D
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NO.8 A specialist is responsible for making sure that Unica Campaign flowcharts run successfully. If an error
occurs, the specialist needs to be informed by email. Therefore, the specialist creates a batch script which
interacts with the mail server and sends an email to the IT department helpdesk to be informed in case
problems arise in a Campaign flowchart. Where can the specialist best relate to this script from within the
Campaign flowchart? The specialist creates an outbound trigger, invokes the batch script in the trigger,
and:
A. assigns a trigger in a mail list or call list process.
B. schedules a trigger to run on a case-by-case basis.
C. uses the eMessage process to send out these emails.
D. assigns it in the Advanced settings section on the Campaign flowchart and has the trigger run on
Flowchart Run Error.
Answer: D
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